Recently, while poking around my facebook page (go ahead and like me, you know you want to!) I noticed this little message informing me that I could now download the new Facebook Pages Manager for my iPhone from the App Store. Now, I had been seeing this since May.
My first thought was . . . WTF?
Why create a whole new app when it would be great to manage everything from the existing Facebook app? So far it has a 2.5 star rating out of 116 reviews. I’m still in test drive mode.
The features that the new Facebook Pages Manager App offers allows page admins to :
- Post new updates and photos and respond to comments as you pages
- View and reply to private messages
- Get notifications about new activity on your Pages right away
- View your latest Page Insights, including checkins
I’m not talking about those horrible self promotional tagfests where everyone in a 3 county radius is tagged in a post just to “increase awareness” – People who do that . . . well, don’t get me started on people behaving badly on social sites.
What I see a tagging feature being valuable for are real partnerships between brands. The type of partnership where tagging collaborators, sponsors and public figures would be integral to a joint social awareness campaign.
Now to be fair, I eventually changed my WTF to an ‘I see’ . . . and I did. Having a stand alone app would be helpful to those who manage more than a few pages. Or who just want to separate their social peas & carrots so to speak.
So far I am enjoying the new Pages Manager App. What about you?
Is there functionality you would add to the app as a page manager?