Developing blog content may seem daunting if you don’t have specific goals.
The key to developing great blog content is knowing what goals you and/or your company will be growing towards with each blog post. Other wise, you’re posting about topics that have nothing to do with your passions or core focus. Understanding what your goals of the blog will be, deciding what topics you want to blog about and realistically determining your level of commitment is the foundation of where your content and your readership will grow.
It’s understood that your interests may change with time so “grow with the flow” so to speak. Once I embraced blogging about a variety of topics that I am passionate about, set some goals for myself . . . the ideas for blog posts are in nearly everything I see, read or do.
The content you decide to cultivate on your blog can share : Expertise, interests, update clients about a new product or feature, trade shows, personal travels, videos, company news, views on the industry as a whole, links to valuable articles of community leaders and peers, interviews of industry leaders and celebrities, community charity commitments . . . I think you see my point!
The more you blog, the more that harvesting new blog post ideas in unexpected places will become second nature.
One of my favorite places to pick a few ideas for blog content is magazines I am about to recycle. What inspires me is not necessarily the stories or recipes – but the words, pictures and advertisements . . . all in unexpected ways.
You could easily have an encounter with unexpected inspiration while grocery shopping, while at the salon or simply while watching a movie. The trick to harvesting good ideas and turning them into great blog posts is how prepared and motivated you are to write down your thoughts and inspiration and follow through with finishing that post.
This printable blog calendar from Beckie over at Infarrantly Creative is an amazing tool to keep you organized!
Now you have no excuse to start harvesting all of your unexpected inspiration!
What unexpected ways have you been inspired to write a blog post?
How do you file or organize your blog post ideas?