Recently I was reading this Wired Science Article and discovered the Aral Sea and the haunting images of it’s slow death. As I was looking through the images, I was struck by the similarities I found in what happened to the Aral Sea and what can and has happened to business owners. It seems as though there are more lessons…
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Not educating your brand advocates is like shooting blanks. You or your team can have the best of intent, but unless you pack some POW in your brand messages . . . well, you’re wasting your time & money. This is the POW information your brand advocates need . . . ‘P’articulars Be sure to have the who, what, when,…
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Sometimes it’s a little imagination and sense of humor that can get your brand noticed. I call this the ‘tomato night club effect’. Recently, while I was poking around on Reddit, I came across this photo Subway: Tomato Nightclub submitted by Deic. Not only did it make me smile . . . it made me want an Italian B.M.T. and…
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I remember when I first started my blog. I didn’t quite know what I wanted to do with it and what I ended up sharing was a smattering of what I found interesting on the web. Over the years I have learned so much, as we all have, about the importance of having a firm plan of action when it…
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It’s no secret that the running joke in much of the online community, throughout the entire 2012 Summer Olympic Games in London, was how badly NBC handled the media coverage. Talk around the water cooler today is how NBC and the International Olympic Committee’s efforts to portray a “connected” world thanks to social media was full of fits and starts,…
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