Danielle Hatfield

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Should that be a status update or blog post?

April 10, 2015 By Danielle Hatfield Leave a Comment

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WAIT! Before you hit send on that status update, I encourage you to carefully consider if it should be a blog post.

*brace yourselves for some tough love*

Yeah I know, you hate writing f*cking blog posts.Well – tough shit. “It takes too long.” “It’s not my job!” “What’s the point?”  Look, if you’re not willing to do what needs to be done to create content that can help increase awareness about your business and traffic to your website, then at the very least allow others on your team that are ready and willing to make it so – so. Don’t waste a great opportunity.

Why? Well there are a whole bunch of reasons but I’m going to keep this simple.

Regardless of what social media sites your brand uses, your website is yours. It’s where you shine online. You OWN it. (well, at least I hope you do!)

Let’s get down to it shall we? 

Facebook can shut your page down without notice. Twitter can lock you out. Instagram can shut you down. Nearly every social media site you currently use can be shutdown or hacked without much of anything that you can do about it. How do you help protect yourself against losing all of your hard work, updates and photos? Well, you can start by focusing on making your website work for you.

Your website? Your website is where your customers can discover more about you, purchase or secure your services, contact you with with questions or support needs. It’s a place that you can use to post interesting news, photos, upcoming events and yes, even showcase what you have to offer. It’s where you can bring together different elements of your story, including photos (don’t forget to tag everyone in it and share a description!), video and news and then make it easy for your community to find and share that information.

You see, your website should be more than an online brochure.

Your website should be a place that you and your team highlight what makes your business unique. Share your enthusiasm. You can do that by sharing compelling content on why you and your customers care. You can celebrate community achievements and challenges.  Your website is a place to share photographs and the amazing stories that they offer to your community. You can do all of this and regardless of how the social media sites you use changes. . . you will always have the repository of excitement and information on your website – ready to share as new social sharing sites emerge.

I think it’s important to remember too that your customer base is varied in how they find and engage with your brand. Just because you post something on Twitter or Facebook doesn’t mean that your customer base, the one that helps you keep the doors open, will actually see it. Carefully consider how each social network is as unique as your client base and never forget that you need to create and share content with that in mind.

A few parting tips? Don’t miss out on an opportunity to create evergreen content on your website. Don’t miss out on an opportunity to create your own story and one that your community can read and share regardless of what social network they use (if any). Don’t miss an opportunity to drive traffic back to your website – with or without social media.

All of these tips are important to consider as you decide whether or not that status update would better serve you and your brand as a blog post.

Additional Reading:

  • Make Your Website a Daily Destination – Entrepreneur
  • 25 Ways to Increase Traffic to Your Website | Wordstream
  • How To Increase Website Traffic With Social Media Marketing
  • Know the rules or risk having your Facebook Page shut down
  • With Facebook, ‘Your Customers Are Not Getting The Message‘.
  • Don’t Let Facebook Shut Down Your Page: Avoid These 4 Loopholes
  • What to Do When Twitter Locks You Out 

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Filed Under: Advertising, Blogging Tips, Branding, Business, Facebook, Google+, Hootsuite, Instagram, Linkedin, Motivational, Pinterest, Social Media, Social Media 101, Success, Twitter, Uncategorized, WordPress

About Danielle Hatfield

Owner/Chief Dirt Digger at Experience Farm - DIYs, recipes and sharing my 2 cents on social media

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I can’t describe the joy this little fella has b I can’t describe the joy this little fella has brought to our lives. 😍

We sadly lost our sweet Charlie back in March to chronic kidney disease. We were heartbroken that our four legged friend of nearly 12 years finally crossed the rainbow bridge. 

Months later we had the opportunity to rescue Max. His mother had died and he needed a home...and we needed some hope for the future. 

Max is growing fast and his boundless energy and sweet snuggles have brought some much needed joy to our lives. 

He’s a #GermanShepherd / #TerrierMix and is not only fast but wicked smart. 

Even on the toughest day he makes it brighter. ❤️

#adoptdontshop #puppypower #pandemicpuppy
They say that #SewingMendsTheSoul and agree 💯%. They say that #SewingMendsTheSoul and agree 💯%. 

Sipping @cafedumonde coffee out of my antique #NoritakeChina and #HandSewing some #AntiqueLace from @thebrandonpirece’s grandmother’s stash to mend a velvet cape is my #MindfulnessMeditation today. 

I am looking to add more #MindfulMoments to my 2021. Though I don’t have the complete set to my antique @noritakechina coffee cups - they bring me such joy every time I use them. (and I have no clue what the pattern is! help?!) 

#ThriftStoreFinds like this, that contribute to my #MindfulnessMeditation, are giving me hope for what the #NewYear can offer. ❤️
“As long as you keep secrets and suppress inform “As long as you keep secrets and suppress information, you are fundamentally at war with yourself…The critical issue is allowing yourself to know what you know. That takes an enormous amount of courage.”

- Bessel A. van der Kolk, @thebodykeepsthescore : Brain, Mind, and Body in the Healing of Trauma

I’m close to finishing this amazing book. If you have suffered #trauma in your life I highly recommend #thebodykeepsthescore. It is helping me come to terms with my own trauma in so many ways. ❤️
Breakfast yesterday was #ShrimpAndGrits heaven! Breakfast yesterday was #ShrimpAndGrits  heaven! 

@TheBrandonPierce grilled #sriracha marinated shrimp and I brewed @cafedumonde #chickorycoffee and cooked @quaker old fashioned #grits with a pat or three of unsalted butter and @betterthanbouillon vegetable base. 

Most of the time we eat this dish out of a salad bowl. 🤤 The grits are slathered in butter,  @traderjoes sriracha sauce is drizzled over piled high shrimp, and grated black pepper #ToscanoCheese blankets the shrimp like snow. 

It’s one of my absolute favorite breakfast/brunch dishes! 

I tried something a little different with the plating - seeing as we had already eaten most of our #GrillDay portion of shrimp. 😬

I am still working on our #ChristmasBrunch menu... and I learned that this is a perfect portion size that helps us save room for ALL of our favorite holiday foods. 

What’s your favorite holiday dish? 

#BrunchRecipes #BetterThanBouillon #CafeDuMonde #Quaker #SouthernCooking #ItsaSouthernThing #TraderJoes
Going through my #FabricStash today to find pieces Going through my #FabricStash today to find pieces that are perfect for #ChristmasStockings. 

I’ve enjoyed #HandSewing these @orange_bettie mini stockings to surprise some of our elderly relatives with treats on Christmas Day. 

If you love #sewing this is a great project to not only help you give a #handmade gift but it also makes quick work of the fabric you may already have stashed away.

Here’s a link to the pattern: http://orangebettie.com/2018/11/27/mini-christmas-stocking-in-3-sizes-free-sewing-pattern/

#HappySewing!
#HomaroCantu once said “When we think of classic #HomaroCantu once said “When we think of classic #AmericanDesserts, we tend to imagine apple pie and ice cream. However, the most classic American desert of all might be the #ChocolateChipCookie.”

I couldn’t agree more! I’ve been baking #ChocolateChipCookies to share for the last week now and it has become a much needed calming holiday ritual. 

I’ve upped the #ChocolateChips in my recipe to 3 cups and my chief taste tester @thebrandonpierce tells me it’s perfection. I hope y’all feel the same way. ❤️
I do love it when @thebrandonpierce makes breakfas I do love it when @thebrandonpierce makes breakfast. 😍

A #SausageEggAndCheese #ButtermilkBiscuit FTW!
The only things missing are a warm #beignet and ja The only things missing are a warm #beignet and jazz. ❤️ #cafedumonde
One of the most wonderful things you can do is #Sh One of the most wonderful things you can do is #ShareYourJoy with the world. 

Make time this holiday season to share something that brings you joy. 

Whether it’s a #homemade goodie or locally bought gift. Give from your heart this holiday season and let the people who impact your life in a positive way know what they mean to you. 

Gratitude is a miraculous gift. ❤️
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