Danielle Hatfield

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7 ways to empower your employees to become brand evangelists

April 13, 2015 By Danielle Hatfield Leave a Comment

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sharable contentWhether you have 1 employee or 1000, here are 7 ways to empower them to become brand evangelists.

  1. Educate your employees on how to properly use social media. Give your employees clear examples and detailed instructions on where you need their help and A. Don’t get frustrated that your employees aren’t sharing your content when you don’t make the time to have a conversation with them on HOW they can help if they want to. B. Be specific about the dos and don’ts of what they can/should share and what they should not share. A good social media policy will also help you.
  2. ASK your employees if they want to be more involved with your brand online – you may be pleasantly surprised. I will add that you should NEVER ask an employee to do something that you yourself aren’t willing to learn and implement if need be. Also – your social media presence should be under the control of the company and not a rogue employee that creates and controls your brand’s online presence.
  3. Educate your employees about the importance of a strong personal brand. For years I have written, spoken and presented on how a strong personal brand can be the best asset for your brand and for your employee. Besides, do you really want an employee that has a lack luster (or questionable) social media presence representing your brand? Be aware that your employees may say and behave in a less than flattering way online and that CAN and DOES reflect on your company  whether you want it to or not.
  4. Reward your employees that invest their time and effort into your online success. A dinner out, a day off – whatever you do let them know how valuable they are to your success.
  5. Listen to the chatter in your organization. If the employee evangelists that are investing their time online are being mocked or derided by fellow employees – they may give up due to bullying. Let everyone in your organization know that this type of bullying behavior will not be tolerated. Listen to and support those employees that believe in your online investment.
  6. Ask your employees for feedback. Listen to the suggestions that they offer and let them know that even though you may not take action on every suggestion, you appreciate their input. Also, make work happy and look out for your own evil twin behavior.
  7. Make time to train your employees how to communicate with your customers and prepare them to answer any questions that may arise both online and off. You can do this by sharing: A. your company’s mission, vision and values. B. frequently asked questions and approved answers C. How they should properly handle customer complaints.

I personally believe (and we proactively practice this with our Experience Farm clients) that you and your employees are the right people to manage your company’s online presence. With ongoing training, a commitment to learning and a culture of community building, your business can cut through the online clutter.

Constantly PUSHing your message out on your social channels without engaging with and celebrating the community that supports you is a HUGE mistake. It’s NOT fluff. It’s important to educate yourself and your employees to be the brand evangelists that champion your community and not just yourself.

The BEST thing you can do to empower your employees to become brand evangelists? LEAD BY EXAMPLE. Don’t get frustrated that your employees aren’t creating or sharing content for your brand when you yourself don’t or won’t.

There are so many ways you can continue to empower your employees. Hootsuite offers fantastic FREE resources with Hootsuite University Youtube channel. I have pulled together FREE resources and work to keep them up to date. There is also that magic thing called Google ;)

Additional Reading Resources:

  • Make Work Happy

  • Why Your Business Needs Social Media Education

  • 10 Effective Ways to Train and Educate New Employees

  • How Social Media Turns Your Employees Into a Secret PR Army

  • HootSuite Launches Conversations, The Internal Communication Tool

  • 5 Personal Branding Tips from the Trenches

  • Building A Brand That Will Last : Lessons From Louis Vuitton

  • How to turn your entire team into brand evangelists

  • Inside Starbucks’s $35 Million Mission To Make Brand Evangelists Of It’s Front-Line Workers

  • Maximize Your Own Brand with Social Media

  • How to Stop Workplace Bullies In Their Tracks – Forbes

  • How to Deal With a Bully in the Workplace

  • 5 Steps to Getting Better Employee Feedback (Even If You Hate it)

  • How to Supercharge your Social Media Marketing Strategy with Employee Sharing

  • 51 Ways to Reward Employees Without Money

  • 15 Personal Brand Turnoffs When Hiring a New Employee

  • Handle an Employee’s Controversial Online Behavior

  • Cost and Effect of Employees’ Bad Internet Behavior

  • Educating and Engaging Your Employees to Create Clarity and Purpose Around Your Vision

  • Richard Branson on How to Train Your Employees

 

How have you empowered your employees to become brand evangelists? Is there a brand that you think has great employee evangelists? As an employee, what has your employer done to help you become a better brand evengelist?

Share your thoughts in the comments below!

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Filed Under: Business, Personal Branding, Social Media, Social Media 101, Uncategorized

About Danielle Hatfield

Owner/Chief Dirt Digger at Experience Farm - DIYs, recipes and sharing my 2 cents on social media

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Inheriting Alzheimer’s »

I love to share recipes, DIYs, and my two cents on social media.

I am also proud to be the Chief Dirt Digger at Experience Farm where I have worked with my partner and husband Brandon Pierce since 2009.

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I love #DIYs, #recipes, and sharing my 2 cents on social media.

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I’ve cut and counted 429 4” fabric squares fro I’ve cut and counted 429 4” fabric squares from  #scrapfabric we bought a few years ago.

Fabric for my #handsewn projects is among my favorite #thriftstorefinds. ❤️

These squares will eventually become a snuggly #quilt for our single occupancy media room that was once a walk-in closet. 

It’s helpful having a small room to relax in and read or watch TV. This colorful fabric will be a warm reminder of the fun treasures @thebrandonpierce and I find when we go #thrifting. 

If #CottageLife has taught me anything, it’s to look at every square foot of space in a new way and I love how we are embracing #smallspaceliving. 

This #handsewing project may take a while - my goal is to have it finished by the fall so I can settle in with my knitting, a good movie or documentary and hot cup of coffee. 

.
#handsewing #handsew #cottagestyle #quiltingismytherapy #sewersgonnasew #sewingismytherapy #sewingproject #handsewnwithlove #thriftedhome #thriftstorefinds
A thoughtful gift from a former neighbor in Greenb A thoughtful gift from a former neighbor in Greenboro! 

She knows I love DIYs and shared a box full of @bertie_county_peanuts bags. 

I look forward to using these in a future DIY that will remind me of our sweet friendship. 🥜❤️

So far my top DIY contenders are: 

- stitch bags together and use them to reupholster a bench and other #burlapdecor 

- use bags as #upcycled shelf liner in our open kitchen cabinets 

- stitch #burlapbags together and make a couple of bolster pillows

🤔 What else could I make with a #burlapbag? Any suggestions are appreciated!
Inspired to paint today thanks to a photo by the i Inspired to paint today thanks to a photo by the incredibly talented Chef @wishartchris of @OldNorthStateWinery in #DowntownMountAiry. 

My #WatercolorPractice of this #DeliciousDessert is from his #ChefsTable and is ~ Grand Marnier-Bittersweet Chocolate Mousse with  Strawberry Soup and Vanilla Tuile. 

This #WatercolorPainting is still a #WorkInProgress and I couldn’t think of a better way to spend a Sunday afternoon. (Thank you for sharing your amazing creations Chris!) 

If you plan to #VisitNC be sure to put #OldNorthStateWinery on the top of your ‘must eat’ list. You won’t be disappointed.
The #hyacinth I transplanted last fall are bloomin The #hyacinth I transplanted last fall are blooming! 😍

It’s been slow going but our little #cottagegarden is coming together and I couldn’t be happier. ❤️

Today I’m looking around the old bee yard for more white #hyacinths to transplant before the rain sets in and our new bees arrive.

Each time I see these flowers I chuckle at the thought of #HyacinthBucket of #KeepingUpAppearances answering the phone... 😂 

“Helloooo the Bouquet residence, Lady of the house speaking.”
Excited to finish this piece thanks to my new @gel Excited to finish this piece thanks to my new @gellyrollph pens @thebrandonpierce ordered for me! 🙌🏻 

What began as a #watercolorpractice is now  officially #mixedmediaart.

This is a study inspired by an illustration by American illustrator #JamesMontgomeryFlagg (June 18, 1877 – May 27, 1960) better known for his ‘I Want You’ Uncle Sam recruitment illustration. 

This is still a #workinprogress and I’m glad I waited for my #gellyrollpens to arrive! They allow me to bring detail to my #watercolorpainting and I’m already making my wishlist of colors I don’t yet have. 

Every time I see this hanging in our kitchen it makes me want to throw on one of my vintage aprons and bake an apple pie. 🥧

I am constantly inspired by artists who came before me. Studying their work helps me to better learn techniques like shading, consistent color mixing and most importantly knowing when to stop. ❤️

#watercolorpainting #dailyart #artstagram #inthekitchen #vintagekitchen 
#ilovegellyrollph #diyart #inspiredby #americanillustrator #mixedmediaart #gelpenart  #watercolorart #watercolorartist #practicemakesprogress #vintageillustration #vintageillustrations
My pockets aren’t deep enough for my disappointm My pockets aren’t deep enough for my disappointment in my new @Dickies. 

When you buy a pair of bibs you *expect* to have pockets that can fit your whole hand. 

My most recent #handsewing project was adding REAL pockets to my Dickies. 

Thankfully my #fabricstash offered up enough to turn my 4” deep pockets to nearly 9” pockets that are actually functional. 🙌🏻

It’s no secret that #womenspockets are a joke.  Is it too much to ask for #pocketequality? 

#alterations #ithaspockets #pocketsewing #handsewn #womenspocketsareuseless #handsew #sewingismytherapy #dickies #womenspocketssuck #pocketsize
A #watercolor in progress inspired by a photo by @ A #watercolor in progress inspired by a photo by @bfullerfoto. 

I researched and found a mint 1959 #Dodge Custom Royal Lancer  hard top for color reference. 

It’s been fun working on this #watercolorpractice - I’m learning more and more about shadows and layering color.  The metal and reflective surfaces are challenging but worth the work. 

I love #classiccars and this is a #watercolorpainting I’m excited to finish. 

Thanks @bfullerfoto for the inspiration! Love your photos.
The #PatchWork #OvenMitts are finished! 🤓 I’ The #PatchWork #OvenMitts are finished! 🤓

I’m so happy that I was able to repurpose @thebrandonpierce Grandmother’s mitts with some of my #FabricStash. ❤️

#handsewnwithlove #handsewn #handsewing #patchworklovers #patchworkdesign #cottagelife #cottagekitchen #sewmuchlove #sewingismytherapy
🧵 My next #handsewn #sewingproject will be reju 🧵 My next #handsewn #sewingproject will be rejuvenating @thebrandonpierce grandmother’s #ovenmitts with a #patchworkquilt look using my #fabricstash. 

I love that they were passed down to us and can’t wait to have them hanging in our #cottagekitchen! 

I’ve never tried #handsewing patchwork on oven mitts before but I have a feeling this #sewingchallenge will be worth it. 🤓

Each time I use them I’ll remember all of the home cooked meals that they helped feed generations of Brandon’s family. ❤️

Sure we could buy new mitts - but I’d rather have these and enjoy the quiet hours spent sewing them remembering a remarkable woman. 

 #sewingismytherapy  #sewinglove #sewmuchlove #handsewnwithlove #handsew #amsewing #sewersgonnasew #sewingfun
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