Why driving traffic to your website should be part of your daily routine

Just because you have a website doesn’t mean that traffic and business is going to pour in without any effort.

It takes dedication every day to help drive traffic. . .

Regular blog posts and social media updates, email newsletters, participation in chats, well designed print ads. . . so much goes into creating brand awareness.

There is no magic potion. Your website should evolve with you and your business. If you are using your website like an online brochure that only changes once a year – then you are really doing your community a disservice. Also – If you think Social Media is useless. . . you’re wrong.

The one reason I love using and teaching folks how to learn use WordPress is that the content management system makes updating/changing info and aesthetics so easy. I also make it a point to share as many FREE resources as I can because I know that not everyone has a big budget. Something to remember: A small budget often means that you (or a partner if you have one) will need to dedicate time to learn how to manage and update your own website and learn how to post to social media sites. This will be an ongoing process. You’ll also probably be wearing a lot of hats as you get your team in place and grow your business – just remember, even if it’s 30 minutes a day you need be actively learning.

Regardless of your budget – FREE resources and advice are useless unless you listen, learn and put them into action. . . regularly.

Example: I recently sent two separate emails to two clients who missed an opportunity to tag other brands mentioned in their Facebook posts. . . the difference? One client thanked me for the helpful links to Facebook Help Center explaining how to tag pages and made the change. . . the other thanked me for the email but did nothing.

What does this example have to do with websites you ask? Well, If your brand is active online regularly, and genuinely interested in getting to know your online community . . . the traffic to your site will come.

Don’t like beg or use click bait. DO give credit to photographers and sources (and NO “Image Source: Pinterest” doesn’t fucking cut it.

If your website is not getting enough traffic ask yourself these questions:

What are you doing every day to drive traffic to your site?
Have your needs changed for your business? Yes? Then you should consider the needs of your customer have changed as well and make changes to your website accordingly.
Are you taking time each day/week to learn how to update your website and keep your skills sharp?
Do you have a content strategy for your blog?
Have you asked for feedback on your efforts from friends and family?
Are you keeping your information/product info up to date? (this includes photos)
Do you post regularly on social media sites?
Do you write blog posts on a regular basis?
How much time do you spend each week learning how to be a better business owner online? (researching, reading and responding to blog posts/articles helpful to you, implementing advice)
Do you have an email newsletter to update those folks who know and support you?
Do you have an email newsletter template that reflects your brand and a plan to add value to the lives of your subscribers?
How well do you know how to use the social media sites you are on for your business?
Do you need a social media management tool to help you manage your time more efficiently?
Is your website URL in the signature of every email? On your business card?

If you have a website on WordPress or are looking to manage your social media efforts more efficiently here are some great FREE resources to help.

WordPress:

Blogging Tips:

Hootsuite Social Media Management:

HootSuite Frequently Asked Questions:

Constant Contact:

Constant Contact Help Center

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