Just because you have a website doesn’t mean that traffic and business is going to pour in without any effort.
It takes dedication every day to help drive traffic. . .
Regular blog posts and social media updates, email newsletters, participation in chats, well designed print ads. . . so much goes into creating brand awareness.
There is no magic potion. Your website should evolve with you and your business. If you are using your website like an online brochure that only changes once a year – then you are really doing your community a disservice. Also – If you think Social Media is useless. . . you’re wrong.
The one reason I love using and teaching folks how to learn use WordPress is that the content management system makes updating/changing info and aesthetics so easy. I also make it a point to share as many FREE resources as I can because I know that not everyone has a big budget. Something to remember: A small budget often means that you (or a partner if you have one) will need to dedicate time to learn how to manage and update your own website and learn how to post to social media sites. This will be an ongoing process. You’ll also probably be wearing a lot of hats as you get your team in place and grow your business – just remember, even if it’s 30 minutes a day you need be actively learning.
Regardless of your budget – FREE resources and advice are useless unless you listen, learn and put them into action. . . regularly.
Example: I recently sent two separate emails to two clients who missed an opportunity to tag other brands mentioned in their Facebook posts. . . the difference? One client thanked me for the helpful links to Facebook Help Center explaining how to tag pages and made the change. . . the other thanked me for the email but did nothing.
What does this example have to do with websites you ask? Well, If your brand is active online regularly, and genuinely interested in getting to know your online community . . . the traffic to your site will come.
Don’t like beg or use click bait. DO give credit to photographers and sources (and NO “Image Source: Pinterest” doesn’t fucking cut it.
If your website is not getting enough traffic ask yourself these questions:
- What are you doing every day to drive traffic to your site?
- Have your needs changed for your business? Yes? Then you should consider the needs of your customer have changed as well and make changes to your website accordingly.
- Are you taking time each day/week to learn how to update your website and keep your skills sharp?
- Do you have a content strategy for your blog?
- Have you asked for feedback on your efforts from friends and family?
- Are you keeping your information/product info up to date? (this includes photos)
- Do you post regularly on social media sites?
- Do you write blog posts on a regular basis?
- How much time do you spend each week learning how to be a better business owner online? (researching, reading and responding to blog posts/articles helpful to you, implementing advice)
- Do you have an email newsletter to update those folks who know and support you?
- Do you have an email newsletter template that reflects your brand and a plan to add value to the lives of your subscribers?
- How well do you know how to use the social media sites you are on for your business?
- Do you need a social media management tool to help you manage your time more efficiently?
- Is your website URL in the signature of every email? On your business card?
If you have a website on WordPress or are looking to manage your social media efforts more efficiently here are some great FREE resources to help.
- Creating anchors within posts
- #HowTo make a @WordPress post
- How to Post on WordPress
- How to Schedule Your WordPress Posts to Publish in the Future
- Uploading Images
- How to retrieve a post from save draft.
- How to Use Post Tags in WordPress Blog Posts
- Save Draft Posts to WordPress with the WordPress iOS app
- WordPress.com and WordPress.org
- What is an Anchor? How can I add Anchors to WordPress? How can I add “Back to the top” links to my WordPress?
- Challenge for 2011: Want to blog more often?
- Tips for a new year of blogging
- Consistency in Blogging
- How To Craft a Blog Post
- How To Write Great Content
- Anatomy of an Effective Blog Post
- How to Get Your Black Belt in Blogging
- 100+ Killer WordPress Resources | Steffan Antonas
- How to Make a Blogging Business Plan … Whether or Not it’s a Business Blog
- HOW TO: Capitalize When Writing for the Web (Blogging Grammar Lessons)
- 6 Ways to Add Twitter to Your WordPress Site
- 10 top WordPress resources
Hootsuite Social Media Management:
- HootSuite Quick Start Guide
- Official HootSuite Help
- Is HootSuite Pro a Smart Investment?
- How to Batch Upload on Hootsuite
- Top 5 Ways to Get Bulk Scheduling to Work
- Top 10 @Hootsuite #HOWTOs
- HootSuite for Android®
- HootSuite for iPhone®
- How to Send a Reply, Retweet, or Direct Mention
- How to Use Status Updates
HootSuite Frequently Asked Questions:
- Why doesn’t HootSuite catch all my mentions?
- Does HootSuite support LinkedIn Groups?
- How to Remove a Social Network Profile
- How to Set up Your RSS Feed in HootSuite
- How to add Company Page to Hootsuite Dashboard
Constant Contact Help Center
- [Guide] How to Build Long-Lasting Customer Relationships
- [Video] Market Your Business on a Shoestring Budget: How to Leverage Your Community
- How to Use LinkedIn Groups (the Right Way) to Build Relationships for Your Business
- How to Promote Your Organization Like an Expert (Even if You’re Just Getting Started)