When I walk down the isles of my local grocery store, my eyes are naturally drawn to the products and brands that have spent the time on great package design.
Voss Water, with their iconic design, is my favorite. Sparkling or still, they have captured my loyalty and not just from their sleek aesthetics. Once I learned about their story, brand values and how they are making a difference with their social and environmental responsibility initiatives . . . I was hooked.
This morning, as I reached for my tall glass bottle, I begin to think of the ways I was inspired to improve my personal brand because of them.
Here are 5 Lessons in Personal Branding I Learned From my VOSS Water Bottle :
1. Pay attention to packaging. When planning out your logo, website, business set, social media presence or anything else that the public will come in contact with be sure to take your time, plan carefully and invest in great design. You will always grow and change but ask yourself if your personal brand “packaging” is catching people’s attention.
2. Share your ingredients. Regardless of what you do for a living your personal brand is about the “ingredients” that make up your personal brand. Make it easy for those who discover you to learn more in detail about who you are, what you do, where you are online as well as your commitments, events, progress and successes.
3. Keep it simple. With a world full noise it can be challenging to get noticed. By keeping your message, your mission and your design simple – your product (YOU) will calmly stand out.
4. Provide quality content. As you build your personal brand, remember to take time to develop the content on your website, social media and blog. By sharing information that your loyal brand advocates find helpful, funny, uplifting or informative you will keep them coming back with your investment in them attitude.
5. Don’t be afraid to be different. Coco Chanel is known to have said, “In order to be irreplaceable, one must always be different.” Highlight what makes you unique and nurture your courage to step outside of the box of expectations.
What brand has inspired you to think differently?