Blog

Adventures in Branding : The Journey of Building Brand You

October 5, 2012 By Danielle Hatfield 4 Comments

5 Oct

We all have our story to tell. Each of us has traveled many long and hard roads to get where we are today, and our experiences have shaped and changed us. Our personal brand is a reflection of each adventure, misstep, triumph, and heartache. Discovering and building your personal brand is a ... Read More about Adventures in Branding : The Journey of Building Brand You

Networking Checklist : Do’s and Don’ts of Making Connections

September 18, 2012 By Danielle Hatfield Leave a Comment

18 Sep

Networking is not just about making contacts, it's also about discovering mentors and people who inspire us to reach a bit farther than we imagined we could . . . both personally and professionally. Over the years I have organized and been to my fair share of networking events. There are many ... Read More about Networking Checklist : Do’s and Don’ts of Making Connections

#BloggyCon Pre Conference Checklist : Must Haves for All Attendees

September 13, 2012 By Danielle Hatfield 1 Comment

13 Sep

I was day dreaming about what shoes I would wear with which outfit for my upcoming presentation 'Being the CEO of YOU: Building Your Personal Brand' at Bloggy Conference in Cincinnati Ohio when a panic washed over me. This was one of those 'wake up late on a Saturday morning feeling like you ... Read More about #BloggyCon Pre Conference Checklist : Must Haves for All Attendees

3 Tips on How to Choose a Professional Coach from @CoachCharrise

September 12, 2012 By Danielle Hatfield Leave a Comment

12 Sep

How does someone choose a professional coach? It's no secret that there are many "coaches" out there that may or may not have your best interest at heart. Often we can misplace our trust, money and time with the wrong person, only to find out later the only person they are trying to help is ... Read More about 3 Tips on How to Choose a Professional Coach from @CoachCharrise

Recipe : Carrot Soup

September 11, 2012 By Danielle Hatfield Leave a Comment

11 Sep

When it comes to cooking . . . I love a challenge. And this recipe, for me, was a challenge. While visiting family recently, an elder remarked how long it had been since they had had a good carrot soup. I was left wondering if I had ever even had carrot soup. Just the mention of carrot soup ... Read More about Recipe : Carrot Soup

Who’s on Your Team?

August 29, 2012 By Danielle Hatfield Leave a Comment

29 Aug

I came across this .gif this morning and it made me stop and think. Not about the player who gave it his all to try to catch the ball twice - but his team mate who was paying attention and saw an opportunity to help. This is a great example of what having a great team is all about. . .working ... Read More about Who’s on Your Team?

Perfecting the Pitch : Conference Sponsorship

August 28, 2012 By Danielle Hatfield 3 Comments

28 Aug

"Your Pitch is like LIVE TV - there's no room for error." - Michael Platt, president of Design Write When it comes to sponsorship, many people think of the big companies that contribute so that we all can attend to enjoy the Keynote speakers, breakout sessions and round table ... Read More about Perfecting the Pitch : Conference Sponsorship

7 Things I Learned About Running A Business From the Aral Sea Disaster

August 21, 2012 By Danielle Hatfield Leave a Comment

21 Aug

Recently I was reading this Wired Science Article and discovered the Aral Sea and the haunting images of it's slow death. As I was looking through the images, I was struck by the similarities I found in what happened to the Aral Sea and what can and has happened to business owners. It seems as ... Read More about 7 Things I Learned About Running A Business From the Aral Sea Disaster

Shooting Blanks : The Importance of Educating Your Brand Advocates

August 20, 2012 By Danielle Hatfield Leave a Comment

20 Aug

Not educating your brand advocates is like shooting blanks. You or your team can have the best of intent, but unless you pack some POW in your brand messages . . . well, you're wasting your time & money. This is the POW information your brand advocates need . . . 'P'articulars Be sure to ... Read More about Shooting Blanks : The Importance of Educating Your Brand Advocates

Social Media and Subway: The Tomato Nightclub Effect

August 16, 2012 By Danielle Hatfield 2 Comments

16 Aug

Sometimes it's a little imagination and sense of humor that can get your brand noticed. I call this the 'tomato night club effect'. Recently, while I was poking around on Reddit, I came across this photo Subway: Tomato Nightclub submitted by Deic. Not only did it make me smile . . . it made me want ... Read More about Social Media and Subway: The Tomato Nightclub Effect

Creating a Content Strategy for your Blog

August 14, 2012 By Danielle Hatfield 3 Comments

14 Aug

I remember when I first started my blog. I didn't quite know what I wanted to do with it and what I ended up sharing was a smattering of what I found interesting on the web. Over the years I have learned so much, as we all have, about the importance of having a firm plan of action when it comes ... Read More about Creating a Content Strategy for your Blog

5 Things NBC’s Botched Olympics Coverage Can Teach You About Business

August 13, 2012 By Danielle Hatfield Leave a Comment

13 Aug

It's no secret that the running joke in much of the online community, throughout the entire 2012 Summer Olympic Games in London, was how badly NBC handled the media coverage. Talk around the water cooler today is how NBC and the International Olympic Committee's efforts to portray a "connected" ... Read More about 5 Things NBC’s Botched Olympics Coverage Can Teach You About Business