I was thrilled when Udderly Smooth agreed to be one of my Bloggy Conference sponsors. I simply can’t wait to hear what everyone thinks of their products and of all of the ways they will use it, from soothing sunburn and dry cracked skin, making it part of their Diabetes Foot Care to using it as daily facial moisturizer.
Getting to know more about this brand online via twitter after purchasing some of their hand cream last year, I changed my moisturizing ways. I discovered that Udderly Smooth, a family business that employs nearly 20 people, is manufactured in Salem, Ohio, under the direct guidance of Bill Kennedy, CEO and Registered Pharmacist.
Back in 1978, when Bill was just starting out in his basement, a Small Business Association loan helped get Redex Industries Inc. (which manufactures the Udderly Smooth line) off the ground. Initially developed for dairy farmers to help treat chapped teats of dairy cows and sold primarily in farm supply stores now, 34 years later, Udderly Smooth’s skin-care products are currently being exported to customers in 11 countries. 11 Countries!
This brand’s success is a true Made in the USA, grass roots story. And don’t think for a minute that founder Bill Kennedy has forgotten his modest beginnings either. He has appeared on the Today Show with Al Roker donating over $175,000.00 worth of Udder Cream to charity as well as to military personnel. This family business is proud to give back to communities and charities.
As I am making an effort to become a more responsible consumer, I am following some sage advice from a friend by buying more products/produce from family brands. I like the idea of knowing the history of the brand, watching them grow, change and succeed. Ultimately, when I use or consume these products, I love thinking of these family based businesses and smile knowing that my family has a small hand in their success.
With a product name like Udderly Smooth how you you not have fun with the branding and packaging? To me it is part of the charm and is what grabbed my attention as I was walking down the isle at the store. The brand stood out from the rest of the creams and appealed to the farm girl inside of me.
Udderly Smooth is a successful brand to me because of the fact that their customers understand what makes them special and are responsible for their global success. Their customers know the value each product brings to their lives and have happily shared these benefits for 3 decades. From the first success stories consumers shared with family and friends to the fond memories they share now, each person who gave Udderly Smooth a chance is responsible for building their brand.
Now typically when someone mentions branding, most people think of a logo. Though a logo is an important part of a brand’s identity, a logo alone is not the brand. To me, a brand is a personal experience that tells a story. It’s a history and a giving commitment to the community. It’s the conversations you can share with them online that make you smile.
Be sure to follow Udderly Smooth on Twitter and like them on Facebook.
Watch Bill on the Today Show with Al Roker.