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Danielle Hatfield

The ‘Find Us’ Philosophy and Why it Needs to Stop

May 24, 2012 By Danielle Hatfield 7 Comments

24 May
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How many times have you seen a sign, advertisement or business card that begs you to “Find us on” Twitter, Facebook, or any other social site without giving you the URL?

I don’t know about you, but this drives me batty!

How on earth can so many marketing/art departments, agencies or owners be SO out of touch with the social world and neglect one of the key reasons they are spending an obscene amount of money on the damn ad to begin with? It’s to connect with the people who BUY their product.

Every time I see a company that uses the ‘Find Us’ philosophy in their advertising – the first thing I think of as a consumer is “you could give a sh*t about me and expect me to do all the leg work to search for you, to find your product” . . . No thanks. Putting “find us” in your advertising has, for some,  become the new designer handbag that clashes with everything.

For the record – Yes, I do design ads and business cards among other things and, to my memory, have never used the ‘find us’ philosophy. It is simply offensive as a consumer (and I will ALWAYS be a consumer first.)

You want to know a not so secret secret? You have seconds, to catch someones attention – so do you really want it to be an instant and negative ‘Find us’ you do all the work to see how awesome we are online’ encounter?

Just sit back for a second and imagine how many more genuinely interested fans/followers you would have if you just gave your customers the right directions to where you wanted to engage with them.

If you are an agency/magazine and allow something like this to go to print for one of your clients you should be bitch slapped. To be fair though, I do have to say that many businesses take the “we’ll design your ad for free” deal for the publication they are advertising in – and when they do, they fracture their brand. No offense – but most publications have absolutely no investment in your brand consistency . . . the only thing they have in mind is filling ad space. There are a rare few who ‘get it’ and will ask to see collateral marketing to guide their design – but in my experience . . . they are far and few between.

Here are a few examples of those doing it well and more of those who could use a little help to find their way out of the “find us” philosophy.





 

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Filed Under: Advertising, Social Media, Social Media 101, Uncategorized Tagged With: Facebook, Social Media, Social Media in advertising, Twitter, Youtube

About Danielle Hatfield

Owner/Chief Dirt Digger at Experience Farm - DIYs, recipes and sharing my 2 cents on social media

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I love to share recipes, DIYs, and my two cents on social media.

I am also proud to be the Chief Dirt Digger at Experience Farm where I have worked with my partner and husband Brandon Pierce since 2009.

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daniellehatfield

I love #DIYs, #recipes, and sharing my 2 cents on social media.

My next #FurnitureRestoration project! 😍 My de My next #FurnitureRestoration project! 😍

My dear @thebrandonpierce found it at the local #HabitatReStore and it’s a near match for a desk he inherited that once belonged to his great grandfather. 

I have BIG plans for this beauty!

It will become home to my new @singersewingcompany heavy duty sewing machine and all of my sewing notions. 

This means I can *finally* begin sewing curtains, cushions, and tackle a few other upholstery/restoration projects. 🤗
#HomemadePastaSauce > store-bought #PastaSauce. #HomemadePastaSauce > store-bought #PastaSauce.
Practicing #WorkLifeBalance with some quality time Practicing #WorkLifeBalance with some quality time outside this morning. 

With temperatures in the mid 60s and a cool breeze ahead of the thunderstorms forecast for tomorrow - it is the *perfect* weather to show our #GardenLove.

This #Iris is one of many transplant successes … I moved it a few years ago and it is nearly waist high! 

Is our #CottageGarden picture perfect? No. 

But slowly, with patience and hard work, it’s more lush and colorful… I dare say it’s well on its way to resembling #BeatrixPotter’s beloved garden. 

Now, about those children’s books I’ve been meaning to write and illustrate…🤔
A #watercolorportrait I painted of #ElvisPresley l A #watercolorportrait I painted of #ElvisPresley last year. 

I didn’t share this #watercolorpainting before because I thought it was mediocre at best. I still feel that way - but that’s okay. 

#WatercolorPractice never makes perfect…it makes improvement. 

I’ll probably paint another portrait of him this year to see if I’ve improved my fabric, skin, and hair painting skills. 

I’m thinking maybe the next painting will be a still from his 1968 One Night With You special...or of him in uniform from WWII. 🤔

Do you have a favorite memorable photo/video of #Elvis?
I’ve been encouraging the #dandelions. I’m I’ve been encouraging  the #dandelions. 

I’m harvesting leaves for sandwiches/salads and transplanting volunteers into pots in our small #CottageGarden.

Some see a weed - I see Clara’s #DepressionEra salad and #DandelionRoot tea. 😍
@thebrandonpierce surprised me with the sweetest # @thebrandonpierce surprised me with the sweetest #springflowers from our #cottagegarden. 😍
#SpringFlowers found on our walk tonight. 😍#Wha #SpringFlowers found on our walk tonight. 😍#WhatIsThisPlant?
My dear @thebrandonpierce keeps the birthday month My dear @thebrandonpierce keeps the birthday month surprises coming with TWO books by @jamesgurneyart! 😍

If you need me, I’ll be sipping coffee and getting lost in a wealth of #ArtInspiration.
#PracticeMakesProgress 🙌🏻 The first #waterc #PracticeMakesProgress 🙌🏻

The first #watercolor #painting (on the left) I finished last year. Good, but a bit dull. 

After receiving all of my new #artsupplies this month (thank you @thebrandonpierce 😘) I *HAD* to paint it again… isn’t she a beauty?! (on the right)

I’m slowly working to improve mixing skin tones, painting eyes that have a bit more depth, and a fabric that doesn’t look splotchy…

This #watercolorpractice is inspired by the February 1927 #PictoralReview #CoverArt by  #illustrationArtist #EarlChristy. 

#WatercolorPaint & #Paintbrushes: #KingArtCompany 

#WatercolorPaper: #cansonpaper 140lb cold press
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