Danielle Hatfield

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The ‘Find Us’ Philosophy and Why it Needs to Stop

May 24, 2012 By Danielle Hatfield 7 Comments

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How many times have you seen a sign, advertisement or business card that begs you to “Find us on” Twitter, Facebook, or any other social site without giving you the URL?

I don’t know about you, but this drives me batty!

How on earth can so many marketing/art departments, agencies or owners be SO out of touch with the social world and neglect one of the key reasons they are spending an obscene amount of money on the damn ad to begin with? It’s to connect with the people who BUY their product.

Every time I see a company that uses the ‘Find Us’ philosophy in their advertising – the first thing I think of as a consumer is “you could give a sh*t about me and expect me to do all the leg work to search for you, to find your product” . . . No thanks. Putting “find us” in your advertising has, for some,  become the new designer handbag that clashes with everything.

For the record – Yes, I do design ads and business cards among other things and, to my memory, have never used the ‘find us’ philosophy. It is simply offensive as a consumer (and I will ALWAYS be a consumer first.)

You want to know a not so secret secret? You have seconds, to catch someones attention – so do you really want it to be an instant and negative ‘Find us’ you do all the work to see how awesome we are online’ encounter?

Just sit back for a second and imagine how many more genuinely interested fans/followers you would have if you just gave your customers the right directions to where you wanted to engage with them.

If you are an agency/magazine and allow something like this to go to print for one of your clients you should be bitch slapped. To be fair though, I do have to say that many businesses take the “we’ll design your ad for free” deal for the publication they are advertising in – and when they do, they fracture their brand. No offense – but most publications have absolutely no investment in your brand consistency . . . the only thing they have in mind is filling ad space. There are a rare few who ‘get it’ and will ask to see collateral marketing to guide their design – but in my experience . . . they are far and few between.

Here are a few examples of those doing it well and more of those who could use a little help to find their way out of the “find us” philosophy.





 

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Filed Under: Advertising, Social Media, Social Media 101, Uncategorized Tagged With: Facebook, Social Media, Social Media in advertising, Twitter, Youtube

About Danielle Hatfield

Owner/Chief Dirt Digger at Experience Farm - DIYs, recipes and sharing my 2 cents on social media

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I can’t describe the joy this little fella has b I can’t describe the joy this little fella has brought to our lives. 😍

We sadly lost our sweet Charlie back in March to chronic kidney disease. We were heartbroken that our four legged friend of nearly 12 years finally crossed the rainbow bridge. 

Months later we had the opportunity to rescue Max. His mother had died and he needed a home...and we needed some hope for the future. 

Max is growing fast and his boundless energy and sweet snuggles have brought some much needed joy to our lives. 

He’s a #GermanShepherd / #TerrierMix and is not only fast but wicked smart. 

Even on the toughest day he makes it brighter. ❤️

#adoptdontshop #puppypower #pandemicpuppy
They say that #SewingMendsTheSoul and agree 💯%. They say that #SewingMendsTheSoul and agree 💯%. 

Sipping @cafedumonde coffee out of my antique #NoritakeChina and #HandSewing some #AntiqueLace from @thebrandonpirece’s grandmother’s stash to mend a velvet cape is my #MindfulnessMeditation today. 

I am looking to add more #MindfulMoments to my 2021. Though I don’t have the complete set to my antique @noritakechina coffee cups - they bring me such joy every time I use them. (and I have no clue what the pattern is! help?!) 

#ThriftStoreFinds like this, that contribute to my #MindfulnessMeditation, are giving me hope for what the #NewYear can offer. ❤️
“As long as you keep secrets and suppress inform “As long as you keep secrets and suppress information, you are fundamentally at war with yourself…The critical issue is allowing yourself to know what you know. That takes an enormous amount of courage.”

- Bessel A. van der Kolk, @thebodykeepsthescore : Brain, Mind, and Body in the Healing of Trauma

I’m close to finishing this amazing book. If you have suffered #trauma in your life I highly recommend #thebodykeepsthescore. It is helping me come to terms with my own trauma in so many ways. ❤️
Breakfast yesterday was #ShrimpAndGrits heaven! Breakfast yesterday was #ShrimpAndGrits  heaven! 

@TheBrandonPierce grilled #sriracha marinated shrimp and I brewed @cafedumonde #chickorycoffee and cooked @quaker old fashioned #grits with a pat or three of unsalted butter and @betterthanbouillon vegetable base. 

Most of the time we eat this dish out of a salad bowl. 🤤 The grits are slathered in butter,  @traderjoes sriracha sauce is drizzled over piled high shrimp, and grated black pepper #ToscanoCheese blankets the shrimp like snow. 

It’s one of my absolute favorite breakfast/brunch dishes! 

I tried something a little different with the plating - seeing as we had already eaten most of our #GrillDay portion of shrimp. 😬

I am still working on our #ChristmasBrunch menu... and I learned that this is a perfect portion size that helps us save room for ALL of our favorite holiday foods. 

What’s your favorite holiday dish? 

#BrunchRecipes #BetterThanBouillon #CafeDuMonde #Quaker #SouthernCooking #ItsaSouthernThing #TraderJoes
Going through my #FabricStash today to find pieces Going through my #FabricStash today to find pieces that are perfect for #ChristmasStockings. 

I’ve enjoyed #HandSewing these @orange_bettie mini stockings to surprise some of our elderly relatives with treats on Christmas Day. 

If you love #sewing this is a great project to not only help you give a #handmade gift but it also makes quick work of the fabric you may already have stashed away.

Here’s a link to the pattern: http://orangebettie.com/2018/11/27/mini-christmas-stocking-in-3-sizes-free-sewing-pattern/

#HappySewing!
#HomaroCantu once said “When we think of classic #HomaroCantu once said “When we think of classic #AmericanDesserts, we tend to imagine apple pie and ice cream. However, the most classic American desert of all might be the #ChocolateChipCookie.”

I couldn’t agree more! I’ve been baking #ChocolateChipCookies to share for the last week now and it has become a much needed calming holiday ritual. 

I’ve upped the #ChocolateChips in my recipe to 3 cups and my chief taste tester @thebrandonpierce tells me it’s perfection. I hope y’all feel the same way. ❤️
I do love it when @thebrandonpierce makes breakfas I do love it when @thebrandonpierce makes breakfast. 😍

A #SausageEggAndCheese #ButtermilkBiscuit FTW!
The only things missing are a warm #beignet and ja The only things missing are a warm #beignet and jazz. ❤️ #cafedumonde
One of the most wonderful things you can do is #Sh One of the most wonderful things you can do is #ShareYourJoy with the world. 

Make time this holiday season to share something that brings you joy. 

Whether it’s a #homemade goodie or locally bought gift. Give from your heart this holiday season and let the people who impact your life in a positive way know what they mean to you. 

Gratitude is a miraculous gift. ❤️
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