Danielle Hatfield

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Why Text-Speak is Bad for Your Brand

December 12, 2011 By Danielle Hatfield Leave a Comment

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Text-speak (txt-speak, txtese, chatspeak, txt, txtspk, txtk, txto, texting language, txt lingo, SMSish, or txt talk) . . . regardless of what you call it, we all have used it.

Text-Speak has become common place in our day to day online and mobile lexicon. Social networks that limit the amount of characters we can use have been the excuse of many to justify this trend and to others, well, we’ve been using text speak since the pager. On a personal level – many people still think that txt speek sux, so you can imagine what they may think about your brand when you use it to communicate.

When it comes to social media and building your brand, the question is. . . should we take the easy way out and cram as much information as possible into each update? 2 b or nt 2 b: d gr8 txt spk db8.

Now, I will freely admit that I use text-speak and I try to do so sparingly. I’ll throw out an LOL and a THX now and then. . . but over all, I like the challenge of fitting my thoughts into a confined space. Having a limited character count helps me focus on delivering my message and challenges me to take out unnecessary words without making my followers/friends take time to look up text message shorthand before responding.

At a luncheon last year with a group of very bright design students, the topic of text-speak came up and the majority agreed that when they had to work to decipher a tweet or status update . . . they tuned out the message and generally avoided engaging with the person using Textese because they had to work harder to understand what was being said.

This insight struck me like a bell. Why on earth would I make it more difficult for my followers/fans/clients to understand my message? Seems counter intuitive to what social media represents.

Learn how to write the perfect tweet and fly with Twitter, discover  32 Ways to Use Facebook for Business and Google+ your business.

If you are building your brand online using social media, remember that you shouldn’t cut corners when it comes to your communication. Cultivating a consistent tone of voice across media is vital to long term success.

If you are working on building your brand – drop the gibberish and learn these 9 Keys to Building a Stand-Out Brand Identity.

—

Do you use text speak?

Do you engage with brands who use excessive text speak to communicate online?

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Filed Under: Branding, Personal Branding, Social Media, Social Media 101

About Danielle Hatfield

Owner/Chief Dirt Digger at Experience Farm - DIYs, recipes and sharing my 2 cents on social media

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I can’t describe the joy this little fella has b I can’t describe the joy this little fella has brought to our lives. 😍

We sadly lost our sweet Charlie back in March to chronic kidney disease. We were heartbroken that our four legged friend of nearly 12 years finally crossed the rainbow bridge. 

Months later we had the opportunity to rescue Max. His mother had died and he needed a home...and we needed some hope for the future. 

Max is growing fast and his boundless energy and sweet snuggles have brought some much needed joy to our lives. 

He’s a #GermanShepherd / #TerrierMix and is not only fast but wicked smart. 

Even on the toughest day he makes it brighter. ❤️

#adoptdontshop #puppypower #pandemicpuppy
They say that #SewingMendsTheSoul and agree 💯%. They say that #SewingMendsTheSoul and agree 💯%. 

Sipping @cafedumonde coffee out of my antique #NoritakeChina and #HandSewing some #AntiqueLace from @thebrandonpirece’s grandmother’s stash to mend a velvet cape is my #MindfulnessMeditation today. 

I am looking to add more #MindfulMoments to my 2021. Though I don’t have the complete set to my antique @noritakechina coffee cups - they bring me such joy every time I use them. (and I have no clue what the pattern is! help?!) 

#ThriftStoreFinds like this, that contribute to my #MindfulnessMeditation, are giving me hope for what the #NewYear can offer. ❤️
“As long as you keep secrets and suppress inform “As long as you keep secrets and suppress information, you are fundamentally at war with yourself…The critical issue is allowing yourself to know what you know. That takes an enormous amount of courage.”

- Bessel A. van der Kolk, @thebodykeepsthescore : Brain, Mind, and Body in the Healing of Trauma

I’m close to finishing this amazing book. If you have suffered #trauma in your life I highly recommend #thebodykeepsthescore. It is helping me come to terms with my own trauma in so many ways. ❤️
Breakfast yesterday was #ShrimpAndGrits heaven! Breakfast yesterday was #ShrimpAndGrits  heaven! 

@TheBrandonPierce grilled #sriracha marinated shrimp and I brewed @cafedumonde #chickorycoffee and cooked @quaker old fashioned #grits with a pat or three of unsalted butter and @betterthanbouillon vegetable base. 

Most of the time we eat this dish out of a salad bowl. 🤤 The grits are slathered in butter,  @traderjoes sriracha sauce is drizzled over piled high shrimp, and grated black pepper #ToscanoCheese blankets the shrimp like snow. 

It’s one of my absolute favorite breakfast/brunch dishes! 

I tried something a little different with the plating - seeing as we had already eaten most of our #GrillDay portion of shrimp. 😬

I am still working on our #ChristmasBrunch menu... and I learned that this is a perfect portion size that helps us save room for ALL of our favorite holiday foods. 

What’s your favorite holiday dish? 

#BrunchRecipes #BetterThanBouillon #CafeDuMonde #Quaker #SouthernCooking #ItsaSouthernThing #TraderJoes
Going through my #FabricStash today to find pieces Going through my #FabricStash today to find pieces that are perfect for #ChristmasStockings. 

I’ve enjoyed #HandSewing these @orange_bettie mini stockings to surprise some of our elderly relatives with treats on Christmas Day. 

If you love #sewing this is a great project to not only help you give a #handmade gift but it also makes quick work of the fabric you may already have stashed away.

Here’s a link to the pattern: http://orangebettie.com/2018/11/27/mini-christmas-stocking-in-3-sizes-free-sewing-pattern/

#HappySewing!
#HomaroCantu once said “When we think of classic #HomaroCantu once said “When we think of classic #AmericanDesserts, we tend to imagine apple pie and ice cream. However, the most classic American desert of all might be the #ChocolateChipCookie.”

I couldn’t agree more! I’ve been baking #ChocolateChipCookies to share for the last week now and it has become a much needed calming holiday ritual. 

I’ve upped the #ChocolateChips in my recipe to 3 cups and my chief taste tester @thebrandonpierce tells me it’s perfection. I hope y’all feel the same way. ❤️
I do love it when @thebrandonpierce makes breakfas I do love it when @thebrandonpierce makes breakfast. 😍

A #SausageEggAndCheese #ButtermilkBiscuit FTW!
The only things missing are a warm #beignet and ja The only things missing are a warm #beignet and jazz. ❤️ #cafedumonde
One of the most wonderful things you can do is #Sh One of the most wonderful things you can do is #ShareYourJoy with the world. 

Make time this holiday season to share something that brings you joy. 

Whether it’s a #homemade goodie or locally bought gift. Give from your heart this holiday season and let the people who impact your life in a positive way know what they mean to you. 

Gratitude is a miraculous gift. ❤️
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