I was reading on @CBSnews that the high prices for ads have dipped – but c’mon people . . . 2.5 MILLION dollars for 30 seconds? . . . do you know all the amazing things you could do to help your community?! Hmm do you?
30 seconds will not create a brand advocate. It may get you some buzz around the virtual watercoolers – but if you think people are going to be loyal to your company with an ad like this – you need to up your meds. Seriously.
Now, for those of you who are wondering – the reason you didn’t see any @pepsi commercials during the game tonight is because they decided to invest their money in social media to help support their refresh project. You can get the scoop from @daily_finance here.
“Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.“
– Seth Godin, Seth’s Blog