Eric Schonfeld shines a light on PR cluelessness in his article On AOL PR, Truth And “On The Record” for Tech crunch.
“PR is not supposed to be fiction and spin. At least not all the time. Occasionally the communications professionals at companies, particularly publicly traded companies, are supposed to actually tell the truth. And perhaps help journalists and bloggers with a story instead of sending them off on a fake trail.”
So what are your thoughts?