Whatever the size of your business, you can make use of a good press kit.
Here are some resources that should help :
Music Press Kit Ingredients, Hardcopy & EPK – Indie on the Move
Five Key Ingredients for an Effective Press Kit | Art Licensing Blog
The Ingredients of a Press Kit – Startups Knowledge Base
Press Release & Press Kit Ingredients | Precise Proofing
The Secret Ingredients To A Press Kit… – White Book Agency
What do you have in yours?