This piece on Mashable by Sarah Evans, who is the director of communications at Elgin Community College (ECC) in Elgin, Illinois covers all the dos and don’ts of sharing online. Oh, and in case you haven’t heard, she also authors a PR and social media blog and is the founder of #journchat.
A few things caught my eye and resonated with me:
Be authentic, don’t be a social media climber and above all focus on your return on engagement.
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